Video Sales Letter Secrets!

Video Sales Letter Secrets!

Lets start with some vital facts:

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

6 out of 10 people would rather watch online videos than television. (Google)

Mobile video consumption rises by 100% every year. (Insivia)

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)

A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

YouTube is the second most popular website after Google. (Alexa)

Users view more than 1 billion hours of video each day on YouTube. (YouTube)

59% of executives say they would rather watch a video than read text. (Wordstream)

75% of all video plays are on mobile devices. (eMarketer)

Today, Video and Video Sales Letters are a MUST for every business – especially in Property where you have something physical to show.

There are lots of formats to consider. Here are a few of the most common:

White Board Or Blackboard Animated Videos

Slide Transition Videos – static

Slide Transition Videos – augmented [with activated elements]

Spokesperson Videos

Hot Spot Videos – usually for eCommerce where elements of the video contain buy links to “hot spot” items in the video

Video and Powerpoint integrated

Kinetic Video [Live action]

ChatBot Videos and ChatBot AI Page Greeters

We outline below how they work. The first thing you have to do is:

Walk a mile in your customers shoes…

If you have heard the expression “walk a mile in your customers’ shoes” you will know how important understanding your customer is before you create any type of sales message, be that email, an offline letter, or a video sales letter.

Not understanding the conversation going on in the prospects head is the commonest mistake we discover in nearly all the sale materials we have been asked to review. Without that understanding, your sales pitch is scuppered before it starts.

One way to help that is with online video, one of the fastest-growing ad formats. Consumers say that watching product or service videos makes them more confident in their online purchasing decisions.

When a video is information-intensive, 66% of consumers will watch the video two or more times.

Video in email marketing has been shown to increase click-through rates by over 96%!

The benefits of getting a Video Sales Letter…

It attracts to you clients who are fun to work with

It attracts clients who want you to be successful

It attracts clients who are more trustworthy and who will pay you for your service

It attracts clients who are more willing to follow your advice and

It attracts clients who have greater potential for growth

It sells things – like the one our sister site used for one client to sell a £1.15M house straight off YouTube. [Here is a link to the "mini", none interview version. If you want to see the full video format that sold the house let me know and I can send it to you].

Like all great copy, Video Sales Letters can follow a range of different tried and tested formulae to win over an audience. That formula depends on what you are trying to get the audience to do. The one below is just a "graphic" driven sample of an intro vid.

Different Formula’s work

There are many “light bulb moments” we look at where VSL’s can grab attention for your business.

It could be about establishing someone’s credibility. It could address a specific problem. It may be a Solution/Benefit Sale, or where a unique service promise can be provided or add great value to the recipient.

It may be about lowering the risk of a transaction or delivering something with greater convenience than your current approach. Or it could be a straight forward FOMO offer – fear of missing out – or a scarcity “Do-It-Now” Sale.

Your Business Credibility Is Everything

Whatever form of VSL you have the spokesperson, be that you or someone else, must be credible.

So there are techniques to take care of that and build that credibility up. It’s about integrity and trust.

Your prospect doesn’t care about you, or your product or what you want. They care about themselves; what their desires are, what frustrates them and what they fear about doing business with you.

A VSL must also be entertaining or informative!

If not boredom can kill it. Your prospect can shut you down with a single twitch of their mouse so your VSL must be lively, entertaining and focused on the reader/viewer.

Even the most boring stuff such as technical details, jargon, or long explanations can be made entertaining and informative – if not your viewer disappears at supersonic speed - never to return.